1minus1 · Media & Entertainment · 2026
An AI operating layer for a specialist video game agency
We helped a specialist games agency turn two decades of industry work into a searchable knowledge base, automate campaign reporting, and ship store page audits in minutes instead of days.
Image: 1minus1The brief
1minus1 is a creative agency for video games, working with studios and publishers from indie teams to AAA on brand, web and marketing.
The agency had a familiar problem: twenty years of pitches, campaigns, store page tests and launch data sitting in folders, Slack threads and people’s heads. Reporting to clients across paid, organic and creator channels took a chunk of every week. Store page audits, one of the agency’s most valuable services, depended on two senior people’s time.
What we did
- Opportunity Audit. Two weeks with the strategy, campaign and web teams. We ranked eleven candidate workflows by hours saved and revenue impact and took the top three into delivery.
- Agency knowledge base. Every past project, pitch and post-mortem indexed into a private assistant. Ask it what worked for a soulslike launch on Steam in 2024 and it answers with citations to the actual decks and data, not a guess. Nothing leaves the agency’s own cloud account.
- Campaign reporting automation. Data from ad platforms, Steam, YouTube and the agency’s creator tracking now lands in one place every morning. The assistant drafts the weekly client report with commentary, and an account manager edits and sends it.
- Store page audit tool. A structured assistant that reviews a store page against the agency’s own playbook, benchmarks it against comparable titles, and produces a scored report with recommendations. Senior reviewers now spend their time on the judgement calls, not the spadework.
- Evals and guardrails. Each tool has an evaluation set drawn from real past work, so the team can see the quality score before and after every change.
The result
Weekly reporting went from most of a day to under an hour per client. Store page audits that took a full day now take fifteen minutes to produce and an hour to refine, so the agency offers them to more studios. Pitch research tripled without adding headcount. Most importantly, the senior team’s time moved from assembling information to acting on it.
“Having it built on our own data, with our own playbook, is the difference. It thinks like us, just faster.” Managing Director, 1minus1
