Insights
Thinking out loud, in plain English.
What we are learning from shipping AI and digital products. No listicles, no hype.
20 Oct 2026 · 5 min read
Why most AI programmes stall at the pilot stage
Three pilots, zero production systems. Here is the pattern we see and the fix that works.
8 Sept 2026 · 6 min read
Write the evals before the feature
The single engineering habit that separates AI features people trust from ones they switch off.
14 Aug 2026 · 4 min read
AI search is the new front door. Is your brand on the guest list?
Buyers now ask ChatGPT and Perplexity before they search Google. What Generative Engine Optimisation actually involves.
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